Where does your holiday money go? A guide to socially sustainable family travel

Image by Gheorghe Lupan from Pixabay

Spain, one of the UK’s favourite destinations, has seen a surge in demand for experiences that are both environmentally responsible and socially conscious. In fact, 86% of British travellers now say sustainability is an important consideration when booking holidays. This growing awareness has encouraged many families to rethink not only how they travel, but where their holiday money goes.

Prioritise locally owned and operated accommodations

Large, multinational hotel chains often repatriate profits overseas, meaning very little of your spending benefits the local community. To make your holiday budget more impactful, opt for independent boutique hotels, locally run guesthouses, or small, regional resorts.

Look for properties where the owner or manager actually lives in the community. Staying in these kinds of accommodations ensures your money helps fund local schools, infrastructure, and community services. This approach keeps the value of tourism circulating within the local economy, benefiting the local people.

Support businesses with proven local hiring practices

Ethical employment is at the heart of social sustainability. When choosing where to stay, research a resort’s hiring policies and look for public commitments to employing locals across entry-level roles, management, and skilled positions.

A strong local hiring policy means your spending supports fair wages and meaningful career development for local people. For families who want an ethically sound beach holiday, consider resorts that invest in their workforce and source products regionally. An excellent example of this dedication can be found at Aeolos Beach Resort, a property that exemplifies community engagement and responsible tourism in action.

Eat and shop at independent, non-touristy establishments

Chain restaurants and souvenir shops near major landmarks often rely on imported goods and international staff, sending much of the revenue away from local hands. Instead, venture a few blocks beyond the tourist strip and seek out family-run tavernas, small cafés, or local markets.

Ask your guesthouse host or guide for recommendations, since they’ll often know the best hidden gems where the food is authentic and the profits stay in the community. You’ll not only enjoy regional dishes made with local ingredients but also support local farmers, fishers, and producers.

Hire certified local and indigenous guides

Booking local guides directly ensures your money goes straight to individuals and small community-based businesses. These guides offer unique insights into the region’s ecology, heritage, and traditions, often delivering a far richer experience than international tour operators.

Seek out small, certified tour companies or licensed local guides rather than booking through large third-party platforms. Your family will gain a deeper understanding of the destination while contributing to fair and sustainable livelihoods.

Choose experiences and crafts over mass-produced souvenirs

Instead of filling your suitcase with cheap, imported trinkets, invest in authentic keepsakes and meaningful experiences. Look for hand-made crafts, like textiles, ceramics, or artisanal foods, that reflect local traditions. Better yet, spend your money on experiences such as cooking classes, art workshops, or museum visits.